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B R I S K

About BRISK

Enterprise Introduction of Jubei Group

Corporate Positioning and Core Capabilities

Jubei Group is a comprehensive service provider of global water technology innovation solutions, centered on "mastering core purification technologies and building an all-scenario, full-industry-chain R&D and production complex". Upholding the original aspiration of "inheriting the essence of Chinese water civilization and continuously leading the industry with advanced water technology", the Group takes water as the medium, focusing on in-depth cultivation and investment in water technology-leading technologies, innovative materials, iterative product categories, and forward-looking industries. It is committed to making "water more vibrant, and Jubei water technology present wherever there is water".

Known as the integration of "Huawei + Foxconn" in the water technology industry, Jubei Group owns nearly 50 global ecological companies and intelligent manufacturing factories. With product competitiveness as the core, it creates super popular products for customers, providing safe and high-quality water and healthy drinks for 6 billion people worldwide. Its business covers all-scenario water treatment needs, including household, commercial, industrial, and ecological restoration.

Development History and Global Layout

Jubei Group’s development has gone through three key stages: 2013-2018 laid the foundation, focusing on core technology R&D and product implementation; 2019-2023 saw rapid expansion, building full-industry-chain capabilities and expanding global markets; and from 2024 onwards, it has embarked on a new journey, accelerating global layout and the construction of an innovation ecosystem.

As of 2024, the Group’s service network has covered 6 continents and over 100 countries and regions worldwide, establishing in-depth cooperation with more than 600 top-tier enterprises. It is the first water purification brand representing China in the global pre-treatment market. By actively participating in domestic and international exhibitions in the United States, the Netherlands, Germany, Southeast Asia, etc., Jubei continues to strengthen global exchanges and cooperation, promoting the globalization of the water technology industry.

Innovation System and Technical Strength

Adhering to the concept of "leading global water technology", Jubei Group has built a "Four-Dimensional Integrated Innovation Convergence System" to establish global R&D cluster advantages. The Group boasts three professional research institutes: the Pre-treatment Research Institute, the Multi-Alloy Material Research Institute, and the Micro-nano Bubble Research Institute, led by top experts such as CAS visiting researchers and Japanese-educated doctors. Breakthroughs have been achieved in key fields including terraced pre-filtration, multi-alloy anti-scaling and anti-wax materials, and micro-nano bubble technology.

To date, the Group maintains over 1,000 authorized patents, with authorized invention patents ranking first in the water purification industry for four consecutive years. It has drafted more than 10 industry standards and is the leading drafter of 7 group standards of the National Health Industry Enterprise Management Association, demonstrating profound technical accumulation and continuous industry leadership.

Full-Industry-Chain Layout and Intelligent Manufacturing Capabilities

Jubei Group has built a full-industry-chain ecosystem covering "R&D, production, manufacturing, and service". It owns four major business centers (Beishi, Beirui, Beihuang, and Jincheng) and 9 intelligent manufacturing bases, including the Jubei Technology Comprehensive Intelligent Manufacturing Base, Qianhai Global R&D and Manufacturing Base, and Jiaxing Pre-treatment Manufacturing Base. With a total production area exceeding 200,000 square meters, it possesses full-industry-chain production capabilities for complete water purification equipment and components, with an annual production capacity of 15 million units.

By building intelligent manufacturing factories through MBS, automation, and informatization technologies, the Group has achieved a 51.2% domestic manufacturing automation rate. Aiming to "conquer the world with Chinese design", it has made world-class breakthroughs in structural design, mold development, and new material research, ensuring the ultimate quality of each product from technology to implementation.

Social Responsibility and Sustainable Development

Upholding the philosophy of "The highest virtue is like water, nourishing all things", Jubei Group integrates environmental protection and sustainability into its corporate DNA. In the dual-carbon initiative, its Deqing headquarters base adopts rooftop distributed photovoltaic power generation with an installed capacity of 779.2KWP, generating over 809,900 kWh annually—equivalent to reducing 800,000 kg of carbon dioxide emissions, saving 320,000 kg of standard coal, and planting 50,000 trees.

In public welfare, the Group adheres to the mission of "Gathering Love for Goodness, Creating Beauty Together", continuously carrying out public welfare projects such as student assistance, agricultural support, and disaster relief. Mr. Liu Xiaolin, the chairman, takes a hands-on approach, fostering a distinct culture of public welfare and love, and fulfilling the commitment to "protecting our global home" through practical actions.

Future Strategy and Vision

With "Product First, Technological Innovation, User Orientation, and Global Service" as its strategic pillars, Jubei Group focuses on three key directions: "upgrading global water treatment services, innovating life water health products, and digital + intelligent market application". It has proposed the "Double Hundred Goals"—achieving a market value and output value of 10 billion yuan each, and incubating 100 billion-yuan-level business divisions.

In the future, the Group will continue to break industry boundaries with innovative water technology, expanding water technology from "water purification" to global fields such as "healthy drinks" and "ecological restoration". It is committed to becoming the world’s most respected water technology enterprise, enabling more people through water technology and building a community with a shared future for humanity and nature.

Brand Positioning and Core Philosophy

As the core brand of Jubei Group focusing on household water health, BRISK takes "Vibrant Life, Enjoying Good Water" as its brand story core. Adhering to the philosophy of "Brisk Life, Forged Brisk Water", it is dedicated to advancing household water use from "purity" to "high-quality life" through innovative water technology, aiming to become a high-end, innovative, reliable, and socially responsible global leader in water health.

Four Golden Standards of Water Health

BRISK has established four golden standards for household water health, redefining high-quality water experience

Safety Foundation - Purity

With the technical depth of a "technology leader", it goes beyond the bottom line of "cleanliness" to pursue ultimate purity, laying a solid foundation for healthy water use.

Health Core - Beneficial Properties

Building on purity, it endows water with natural vitality through bionic mineralization technology, making it as vibrant as natural mineral water.

Sensory Experience - Freshness

Translating health into perceivable pleasure, good water should not only meet standards but also "taste good", conveying the happiness of a healthy life through fresh.

Digital Ecosystem - Intelligence

Integrating into the smart home ecosystem, it provides personalized water solutions for different families and scenarios through customized algorithms, making water health management smarter and more precise.

Lofty Brand Ideal

Protecting Family Health

Through unremitting efforts, it ensures the vitality and purity of every drop of water, comprehensively safeguarding family members’ water health in all scenarios, including drinking, cooking, and bathing.

Protecting Our Global Home

Integrating environmental and sustainable concepts into R&D, production, and recycling, it protects water resources through low-energy-consumption, low-loss, and low-emission technologies, making the global home more beautiful.

Unique Competitive Advantages

BRISK takes "innovation and application of household water health technology" as its core competitiveness, forming insurmountable brand barriers.

Industry
Leadership

As the leading drafter of 7 group standards of the National Health Industry Enterprise Management Association, it guides the standardized development of the industry.

Cutting-Edge
Technical Accumulation

Possessing over 1,000 national patent technologies, it has profound technical precipitation in anti-scaling, purification, and safety monitoring, continuously leading the industry.

All-Scenario
Adaptability

Covering full-category products for different family sizes and commercial needs, realizing seamless adaptation from households to offices and catering scenarios.

Comprehensive
Safety and Reliability

With multiple safety patent technologies and monitoring systems, it comprehensively ensures water safety and health reliability, allowing users to enjoy water with confidence.

Brand Positioning Slogan and Advertising Slogan

  • Positioning Slogan:

    Innovating for Your Home’s Water Health

  • Advertising Slogan:

    Brisk Life, Forged Brisk Water

Brand Proposition

At BRISK, we believe that caring for your home starts with the water that sustains it—and that’s why we’re innovating for your home’s water health. We don’t just filter water; we craft it to be vibrant, pure, and alive with the freshness your family craves. Every drop is designed to support your daily well-being: from crisp sips that quench deeply to gentle flows that make routines feel revitalizing, ensuring your home’s water works as hard as you do to nurture what matters most.

Because life at its fullest is active, bright, and full of energy—and it deserves water that matches that spirit. This is our commitment: The Brisk Life Deserves Brisk Water—where the clarity, freshness, and vitality of BRISK’s water become the backdrop to every moment that makes your life feel truly alive.